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Why this matters?
Onboarding
Problem Statement
Designed to understand user motivation while minimizing
friction, using a brief introduction and intent capture before
entry.
New users enter without clear context or motivation, making it
harder to understand their intent and guide them into
meaningfulengagement.
A lack of clarity during onboarding increases friction, making
users more likely to drop off before forming a habit.
Soultion
Core Design Decisions
Taking inspiration from the Stoic onboarding process, I wanted
to create a sleek, light hearted, Recallia themed onboarding
experience. Users will be able to understand the app within the
first 15 seconds of downloading, and the data collected from
the question will be used for future intentional designs.
Quick value introduction
3-step overview helps users understand the app within the first 15 seconds
Intent-driven questions
Captures why users joined to inform future, more personalized experiencesLow-friction entry
Account → Username → Guided flow, reduce drop-off and keep momentumLightweight, branded experience
A sleek, Recallia-themed design keeps onboarding approachable andemotionally engaging
UX Flow
Entry & Account Creation
Users quickly sign up with minimal
friction. Theres Multiple options to
reduce barriers to entry
Personalization, username setup
creates a sense of ownership
Begins lightweight personalization
A concise 3-step overview
communicates core value. Helps
users understand what Recallia
does within seconds
Users select why they
joined Recallia. This informs future
personalized experiences
A clear entry point moves users
into the app. Reinforces
readiness to begin
Designed to be fast, intuitive, and purposeful—helping users feel ready and motivated to start creating moments.
The flow minimizes friction by keeping steps simple and focused—allowing users to create an account,
personalize their profile, understand the product, and express their motivation within seconds.
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Research
Desired Emotional State:
Guided, confident, and seamlessly ready to engage.
To better understand these challenges, I explored how users interact with onboarding and what drives their initial
engagement.
onboarding experience.
The first user experience sets the foundation for engagement. clear guidance and immediate value are critical for long-term
retention.
In the case of Stoic effective onboarding is critical to retention, 63% of users say it directly impacts their
decision to continue using a product.
Evidence
use intentional, guided questions to capture user motivation and shape a more personalized
Apps like Stoic
