Recallia

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Why this matters?

Branding

The idea behind our design system

By combining clarity with emotional warmth, the design system supports

both usability and reflection which is key to creating a meaningful,

repeatable experience.

Home

The design system was built to create a cohesive and emotionally engaging experience across the

product. By combining soft visual elements with clear structure, the system supports both usability and

reflection—ensuring interactions feel intuitive, consistent, and meaningful.

Design System

By standardizing colors, typography, and components, the system ensures scalability while maintaining

a unified visual language across all user interactions.

Design Tokens

All design tokens were custom-built and

vectorized to ensure consistency, scalability,

and precision across the product.

Created using Figma and Photoshop,

these assets establish a flexible foundation

that supports both visual expression and

system-wide coherence.

This approach allows the system to

scale seamlessly while maintaining visual

clarity and brand consistency.

Closing thoughts

The branding system brings together emotion and clarity, creating a cohesive experience

that feels both intuitive and meaningful across every interaction.

In a world of curation, Recallia creates space for authenticity

where moments are not performed, but truly experienced.

Recallia isn't a social app for a couple of reasons.

Once social users will curate rather than create, prioritizing aesthetics over authenticity.
By keeping moments private, the product encourages vulnerability and honest self-reflection, which,
while uncomfortable, leads to more meaningful and lasting personal growth.

Thank you for reading my cases study!

recallia@recallia.org

“Pink is often linked to feelings of calm, warmth, and kindness.”

This helps shift moment creation from a task into a more personal and meaningful experience.

Why Pink?